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DMS

Some of the services DMS provides:

> Complete Campaign Management - Planning, Testing & Execution
  DMS can help you make the most of your next direct marketing campaign. Testing lists, offers and creative and measuring results are critical components to maximizing your marketing return on investment and positioning yourself for future success. Good campaigns focus on developing compelling and creative messages that generate expected, desired and measurable results.
 
> Copywriting Services
  Maximize the return on your marketing investment with copywriting services utilizing proven direct response techniques.
 
> Database Services/Marketing & CRM
  Managing your customer data has never been more critical. Standardizing and updating your data, performing regular data hygiene, compiling transactional data and profiling customer data for apparent trends will ensure consistent marketing success and increase the value of your business. Market to specific demographics, lifestyles and identify profitable customer segments. Analytics are the key driver for marketing insight. Give your business access to one, consolidated universe of data across all marketing channels. Additionally, database-driven printing solutions provide cost-effective, customized and tailored marketing solutions. DMS will help you simplify the complex and increase your target marketing potential and profits.
 
> Email Services/Marketing
  Permission-based email Marketing is one answer to getting more out of your marketing budget. As a marketing channel it has distinct advantages. It's the most measurable channel providing the return on investment data to justify your expenditure and is also relatively low-cost. It is a retention tool allowing you to engage your most loyal customers, which are your most valuable asset, with highly targeted and relevant messages. It is ideal for driving online revenue, managing loyalty programs and customer service.
 
> List & Data Management Services
  DMS has expertise in the use of the latest postal list management programs. We can help you maintain your customer and prospect lists including National Change of Address Service (NCOA), eliminating duplicates and deceased individuals and more. We can help you add address, phone and email information to your database, as well as manage all other list processing needs.
 
> List Research, Rental & Acquisition
  DMS can help you access consumer and business data. The right list recommendations and testing are essential to the success of your campaigns.

Our services allow you to gain access to a wide variety of accurate, privacy-compliant, multi-sourced data from leading national list compilers. We can help you obtain consumer and business lists, with a variety of filters/selects. We can also source saturation/occupant, new homeowner/new move and a variety of specialty lists.

 
> Marketing Plans
  Every company should have a business plan and a marketing plan. Without a marketing plan involving testing and measurement, a business cannot effectively allocate marketing expenditures. Unlike longer term strategic documents, marketing plans must be regularly revised based on past experience.
 
> Marketing Media / Media Research and Planning
  DMS will help you select the right marketing media and integrate these for maximum effectiveness and success. According to the Direct Marketing Association (DMA®), marketers use an average of 4 channels. You may need less or more.

DMS can assist you with solo mailings, catalogs/multi-page mailers, free standing inserts/coupons, card decks, package/co-op inserts, publishing media, telemarketing, DRTV/radio and electronic commerce, search marketing, social networking and video and campaign URL/PURL (personalized URLs).

DMS has the depth of skills and understanding to deliver results in a cross-channel, integrated way for you and your business.

If you do not see a direct marketing service you are interested in listed here please click here to contact us.
 
 
 
 
 

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